05/12/2008

Audiosurf -160-song deal signed with British label Aardvark Records

Aardvark Records and Audio Surf LLC today announcing a partnership which will see the British record label supply the US-based gaming company with its extensive catalogue of pop, rock and dance tracks. The innovative deal will see the initial delivery of 160 songs - including chart hits from Yahel, Zetan Spore, Jeff Alford, Eric M, Little Spitfire and other artists signed to the label - available to Audio Surf enthusiasts.

Audiosurf is the Independent Games Festival 2008 Audience Choice Award winner and the Excellence in Audio award winner. The game is popular with hundreds of thousands of users and a top seller on Steam, the #1 online publisher, for three months with good reason. Audiosurf is a music-adapting puzzle racer where players use their own music to create their own experience. The shape, the speed, and the mood of each ride is determined by the song a player chooses. Players earn points for clustering together blocks of the same colour on the highway, and compete with others on the internet for the high score on their favourite songs.

Like many other racing games, Audiosurf can import music from a player’s collection - including CD audio, MP3s, M4As, WMAs and OGGs. Unlike those other games, Audiosurf actually analyzes each track a player uploads and generates a course specific to that song, using the primary instruments to place coloured blocks and tempo to alter the elevation of the highway. The result is a compelling and intuitive experience. As a song slows, players find themselves slowing, moving uphill, weaving between lanes and casually scooping up the blocks. As the tempo increases, players start heading downhill and pick up speed until the blocks are flashing past so quickly it's practically dizzying. Music can be shared amongst players, however, not in the peer-to-peer or download sense of sharing music. Songs sit on the game’s central server and can be accessed directly, through recommendations made by Audiosurf itself or through Audiosurf’s virtual radio station.

Artists receive branding in the game with links to artists’ websites, promotional artwork, artist details and other information embedded with their songs.

Aardvark Record Director, Alex di Savoia, said: “I didn’t hesitate when Audio Surf got in touch regarding the availability of our catalogue. It was a no-brainer. The appeal of the platform was that self-evident.” di Savoia laughed when asked if he tried the game himself. “Audiosurf has to be one of the most addictive games I’ve come across in a long time. I keep telling myself it’s all to better aid the research process; figuring out which tracks work and which don’t. I’ve played the game using everything I could throw at it: Bjork, Tiesto, Frank Sinatra, Nirvana, Smashing Pumpkins, Earth Wind and Fire and our own Zetan Spore and Yahel.”